Motor Racing - Formula One World Championship - Bahrain Grand Prix - Race Day - Sakhir, Bahrain
And I thought this GP would be a nice return to writing after I couldnt be bothered with the Malaysian GP. Kimi was 2nd and 3rd in all practice sessions in Malaysia. Then the rains came in qualifying and suddenly his car was not working as well as before. The race was over anyway on the first lap when Magnussen decided to hit the rear of Kimis car. Damaging his floor and puncturing his tire in the progress. Race over as he was sent to the back of the pack. Day ruined. Not a proud moment for the Dane. Or me.

But that was then. Bahrain looked set to be a lot better. Kimi got the parts he demanded from Ferrari flown in. This to aid him in getting the car the way he prefers it. The practice sessions didnt give much hope that Ferrari had acheived that as he was way down the order. But whaddayaknow. Come qualifying and he puts in a good lap in Q3 and goes 6th. Not better than last weekend but higher than was expected contrary to Malaysia.


Kimi gets a horrible start. Its not too bad off the line but he gets stuck behind a Williams. There’s a big space in the middle of the track which he has plenty of time to occupy but doesn’t and Alonso snatches that space instead. That sends him back amongst the pack. And whaddayaknow. In the sights of Magnussen once again. Believe it or not. He gives Kimi another hard smack on the rear of his Ferrari, making the back step out briefly. Thankfully no damage but WTF Magnussen!!??

Giddy-up little horsey. Force Indias are pulling away.

Giddy-up little horsey. Force Indias are pulling away.

Its hard to watch as Kimi gets passed by faster cars all through the race. Red Bulls that we were laughing about in pre-season testing. Force Indias. Williams cars. He tries to go longer on one set of soft tires, clearly going for a 2 stopper just to try something. But stays out for too long and loses several seconds on one lap spiralling him even further down the order.

At least there is a shot of making up a few places after he has made his stop for the harder tire. But then Maldonadon’t happens. He decides to torpedo Gutierrez in turn 1, flipping him completely over. It looked pretty scary and Esteban was visibly shaken afterwards. This brings out the safety car for only the second time in the history of the Bahrain GP.

Maldonado: "I had the racing line". Gutierrez: "Ay, caramba!"

Maldonado: “I had the racing line!”.
Gutierrez: “Ay, caramba!”

It also brings out some fantastic racing in the final part of the race. It beckons the thought that NASCAR is on to something when they have mandatory cautions in the races. (at least they did last time I watched) It gathers up the field and brings out the red mist that was reduced to strategy thinking and fuel and tire saving before that.

Sadly I could not enjoy that. (I did actually enjoy the Rosberg-Hamilton battle) I could only see 2 Ferraris in 9th and 10th struggling to hold on to their positions. I watched a Force India out-traction and out-accelerate Kimi like it was nothing after turn 10. I mean, what the heck?? It not only lacks power to Mercedes cars but traction as well?

Here is what Kimi had to say about it:
“One Force India got me on the exit of corner eight and it was like a different class,” said Raikkonen.
“I was surprised. He came out of the pitlane but I had only done a few laps on the tyres. I went OK out of the corner and he just came inside of me and went past; I had no answer.
“And the next corner he had massive traction also, so it’s not just the horsepower.”

Thats not exactly comforting to hear.
Motor Racing - Formula One World Championship - Bahrain Grand Prix - Race Day - Sakhir, Bahrain

As the cars cross the line, the World Champions occupying the first 2 places, I can only conclude that my fears and predictions from Melbourne were true. Granted, the Bahrain track didnt suit the red car but there are quite a few teams ahead of them. They were the 5th best team in Bahrain, plain and simple. On a track that suits them? Perhaps they can take up the fight with one or two of the teams ahead. But thats it at the moment.

I could go on about gloomy predictions but Im gonna stop here. China is coming up but I dont think we can hope for big improvements before Barcelona. By then, the Mercedes boys are gone and.. oops. no more gloom and doom. Sorry.

Im out.

I forgot how to car. lol

I forgot how to car. lol

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kimi raikkonen (23)
Since we already have lift-off in the F1 season, I have decided to “open up the floor” so to speak, for different people I hang out with online. I may not always agree with everything they say, but their comments and viewpoints are often very interesting to read. It lets me see things in a broader perspective. Point is, I really enjoy reading them and that is why I want to share some of them with you guys.

First one out is a fellow member from the Kimi Fan Club group on Facebook, Arvin Sharma. He suspects there is something afoot in the Ferrari camp after years of disappointment. And Kimi has shown that he is not shy of letting them know exactly how he feels.

Kicking Ferrari Into Shape
by Arvin Sharma

So where is the Ferrari team today? 4 years of being beaten by Red Bull & being occasionally told by Alonso that they are imbeciles. And that he would prefer another teams car. These things along with catering to Massa who has generally been underperforming has certainly had an effect.

Kimi has walked into a team that has, to put it mildly, lost the joy of racing when even regular things like setup is too difficult for them. As our fellow member Pablo A. Rossi wrote in the comments section of the video below: “Ferrari doesnt know how to set up the car for Kimi…. this is unbelievable.” Here we see Kimi have an interaction with his new race engineer, Antonio Spagnolo.

Kimi: “No, that doesn’t work. So ask them to change!”

Yes, it is quite unbelievable. Kimi really wants to give the Ferrari racing staff a kick up their backside, and tell them to wake up already! It seems like Kimi can sense that Ferrari have become lapse & some of the World Champion mentality is missing from the team since he left Ferrari in 2009 after winning them 3 Championships in 3 Years (1 WDC & 2 WCC).

It’s not natural to believe that Kimi suddenly has become ‘staff angry’ and frustrated in 2014, like we have seen over the whole winter test & Australia weekend. But there is a method to Kimi’s anger as can been ascertained from his Mclaren & Lotus stint. For instance the walking away to his yacht after his Mclaren blew out in Monaco 06; to him telling Lotus to back off and let him get on with winning in Abu Dhabi.

Invariably, Kimi has always quietly told his team what they lack, and what they need to focus on to win. If the engine blows up or his salary doesn’t get paid like last year, then it’s not really his fault anymore.

Now, Kimi comes into a team that has catered to Alonso’s “development program” for 4 years and has appropriately ended up making some mediocre cars. [In spite of Alonso being hailed as the master of feedback.] The F14T is another Ferrari car that has initial fundamental problems which Kimi has instantly recognized, but Alonso seems to think he has achieved ‘optimal setup’ already? Here is another clip where it is obvious that Kimi is not a happy camper regarding the car:

Kimi appears to have taken the bull by it’s horns and aggressively told Ferrari that the setup flaws needs to be fixed and have pushed Ferrari into developing minor parts & upgrades that will suit his needs. And that is remarkably great to see. My personal view is that Kimi can unlock ’2 Seconds’ from his current Ferrari, if James Allison & Fry can adhere to his requests. To think Ferrari wouldn’t do it, is sacrilege in itself with all the development money being thrown around for virtually nothing for 4 years straight.

Kimi wants to win again, and he knows Ferrari needs to win again. But, for that to happen… Kimi has told Ferrari ‘what they need to do’. Unlike Alonso, who asks for ‘other people’s cars’, Kimi is simply asking for some basic setup changes. [As well as fixing the brake-by-wire system.] Now it’s up to Ferrari to make the necessary changes, if they can’t, then it’s not really Kimi’s fault anymore.

Ferrari has got a Kimi in their hands who is hell bent on telling Ferrari ‘to get back their motivation’!

-Arvin Sharma

Thanks again to Arvin. He points out some traits that we are not used to see in Kimi. He has always been dedicated and provided perfect feedback to his teams. But a situation like the current one may previously have resulted in Kimi shrugging his shoulders if his request were not heeded the first time around. Now Kimi does seem to be taking matters into his own hands in a much more commanding way. Pounding repeatedly on what he requires. And I doubt he will let up before he is satisfied with the equipment underneath him.

We all would have loved Kimi to jump into a car and blaze to victory from the start. Like last year or 2007. Obviously, it’s not like that this year. But Ferrari can thank their lucky stars that they have a fired up driver that will push them and tell what he needs until they get it right. And that is one aspect that is going to be interesting to follow this season.

Stay frosty – and fired up!


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Motor Racing - Formula One World Championship - Australian Grand Prix - Race Day - Melbourne, Australia
Hello 2014 season. Hello sportsfans. Hello V6 turbo engines AND AWFUL VACCUUM CLEANER SOUND!! *Boo.. Hiss* Well, thats a fine how do you do, you say. Perhaps. But a man needs to vent. I reserve my right to bitch and moan over an era that is now gone by. The howling metallic sound that shook your body and pierced not only your ears but your entire being. It was literally breathtaking. And another overused word: Awesome. Because you were truly in awe hearing those machines fly past you.

Are the cars more advanced now? Sure they are. But people now say that you cant really hear them before they are in front of you. And that is nothing but sad. I am not the only one who is upset either. After the race in Australia, the local organizers are claiming a breach of contract due to the flat sound and disappointing spectacle:

I hope something can be and will be done with the sound. I was planning to go to Monza this year, but I must admit that I am having a serious rethink. Why pay hundreds of euros to listen to go-kart sounds? It is hard enough to comprehend the speed of these cars with the sound. Without the audio part of the experience its frankly just meh..
All right. Thats enough whining about the new turbo engines. For now..


Motor Racing - Formula One World Championship - Australian Grand Prix - Qualifying Day - Melbourne, Australia

Let me try to ease into the race weekend. I didnt cover pre-season testing here. But Kimis return to Ferrari was not without its niggles. Fact is, he had 1000 kilometres less pre-season testing compared to Alonso. And that showed this weekend. In qualifying, he only managed 12th (upped to 11th after Bottas’ penalty) compared to Alonsos 5th on the grid.

I did follow qualifying on the new F1 timing app and Kimi had traffic every single time he went out. And that made sure he didnt make it into Q3. His spin into the wall played no part of it. But it was a small sign of what a handful the car was this weekend. I will get to that.

By the way – thanks FOM for making the Live Timing on completely crappy. So you can force us to buy your app instead I suppose. No more sector times. Just green, white or purple dots. No weather data or top speed and so on. Thanks for nothing. I am surprised you had time to work this out. Between removing harmless fan videos from youtube and thinking up new ways to extort money from the fans. Well done.

This is crap.

This is crap.

As expected, the Mercedes cars were up at the front. The surprise was that it was a Red Bull that split them apart. A double surprise it being Ricciardo and not Vettel. The Red Bull shows signs of still being ahead of the pack on downforce. But the Mercedes engine has some serious oomph and it has leveled the playing field. Especially when the Renault power plant has been a problem child from day 1 for Red Bull (and the rest of the Renault powered cars).

My countryman, Kevin Magnussen (I just had to get that in there), shone bright on his F1 qualifying debut and lined up in 4th for McLaren. McLaren fans can breathe a sigh of relief seeing that their car is in pretty good shape this year.


Motor Racing - Formula One World Championship - Australian Grand Prix - Race Day - Melbourne, Australia

The lights go out and it is a polite humming as 22 cars race towards the first corner. Kobayashi in the Caterham locks up and plows into the back of Massas Martini car and both retire. Massa was so mad that his lisp was twice as bad and it made him sound even less intimidating as usual as he called for a race ban of Kobayashi. Turns out it was rear brake failure for Kobayashi, so not his fault this time and he was cleared by race control.

Kimi gets a rocket start from 11th and shoots up to 8th after escaping the mayhem in turn 1. But just barely as replays shows that the back of his Ferrari receives a heavy bang from Kobayashis front wheel. Could just as well have been game over there. But after a short while he makes a brilliant pass on the outside of Vergne on the run to the fast turn 11,12 combination. With Hamiltons retirement he ran as high as 6th just behind Alonso. For all intents and purposes I should just stop here because it pretty much only went downhill from there.

As the tires started to grain, “the car’s handling was not the same.” as Kimi put it to the press after the race. The car was locking its wheels far to easy and he had understeer. The handling was therefore unpredictable under braking but also on corner entry. Add to that a safety car that came out just as he had passed the pit entry, meant that he had to wait behind Alonso and thus losing a position. That Kimi finished 7th is not only thanks to his talent. But mostly to retirements and penalties of better cars ahead of him.

Motor Racing - Formula One World Championship - Australian Grand Prix - Race Day - Melbourne, AustraliaBottas is on a rampage. The Williams is looking better than it has in many years. That Mercedes deal could not have been timed more perfectly for them. And before you know it, he has taken 6th place from Raikkonen and is about to take 5th place from Alonso when he makes just the slightest mistake. He touches the wall hard enough to break his wheel and give him a puncture. He limps back to the pits and he has plenty of time to lament his mistake. In the end Bottas still finished 6th (5th later on) from being down in 16th after his stop. The Williams is a well engineered car this year. No doubt about it.

Motor Racing - Formula One World Championship - Australian Grand Prix - Race Day - Melbourne, AustraliaSo Nico Rosberg crosses the line completely unchallenged and 20-some seconds ahead of Ricciardo and Magnussen. Probably having turned the engine way down 1/3 into the race. Ricciardo is the happiest man on the planet up on the podium. Even trips and falls Webber-style. The joy would not last long as he was disqualified after the race. Reason – the Red Bull used more than 100kg of fuel per hour. Which is the limit. Full story here:

On a lighter note, we had a very happy Dane on the podium as well. And he is still smiling. His 3rd place turned into a 2nd place after Daniels penalty. That means that Kevin Magnussens first F1 race is one of the most successful debut races ever for a rookie in Formula 1. Not bad. Not bad at all. It will be hard to equal that in every race. But I hope he shines throughout the season. A very likable down to earth guy. Just like his dad is.

Motor Racing - Formula One World Championship - Australian Grand Prix - Race Day - Melbourne, Australia

To be honest, I cannot remember the last time I have seen Kimi struggle with a car as much as he did this weekend. The back was stepping out. He had understeer. And maybe the worst was him locking up the brakes every other corner. I have never seen him lock up so much. Ever. If that was not enough, both Ferraris had electrical problems – especially Kimis car. Oh wait, I forgot. The steering is also still crap. Not giving him the feedback he needs.

Pat Fry: “On both the F14Ts, we had some electrical problems, especially on Kimi’s car, which meant he couldn’t use all the car’s potential.” So Kimis car were down on power as well. Putting all that together, its amazing that he finished the race. Even more so in the points. But almost half the field retired – so that obviously helps.

And dont expect Kimis problems to have disappeared in Malaysia. If we are lucky, Bahrain will be better. This link gives a good insight into Kimis serious issues that has to be dealt with on the car:
New parts have to be made and fitted and then again adjusted. If they work and improve the car that is. There is something worrying under the surface here. And I will post a piece later this week that takes a closer look at that.

What am I saying? The Ferrari is simply not a good car. It is down on power and downforce to the front runners. And its not pleasant to drive. Not at the moment anyway. The Ferrari engine is down on power to the Mercedes. They are down on downforce to the Merc and the Red Bull. The Williams and McLaren seems to be on par or thereabouts on downforce but are ahead on engine. And those cars are simply more sorted at this point. Machinerywise, the F14T is the 4th best car. And that is with a glass half full perspective. When Red Bull get their power unit problems fixed, Ferrari will be the 5th best car. Unless they improve. And fast.

Motor Racing - Formula One World Championship - Australian Grand Prix - Race Day - Melbourne, Australia

Is it all doom and gloom? No, but its bad. They have the most experienced and arguably best drivers in the cars. And they will make up for some of the shortcomings. But enough to challenge Mercedes? Or Red Bull when they get everything in working order? A fired-up McLaren team with Ron Dennis back in charge? I just dont see it happening. They can develop and try to catch up, sure. But Mercedes and Red Bull are not exactly teams that are short of cash or know-how. Neither is McLaren. Ferrari will have to strike gold both on aero and power plant tune-up (within the regulations) to be able to fight for wins. That is my assessment. I wouldnt mind being proved wrong.

Could be worse though. Kimi could have been in a Lotus this year. That being said, put your money on Rosberg or Hamilton this year. Now wasn’t that a fun review?


I saw some encouraging tweets from @PitLaneTalk concerning the Ferrari PU (power unit) that I would like to share.

He tweeted yesterday that Mercedes was miles ahead on engine performance compared to Red Bull. In the region of around 100 horsepower. Which is insane. He also tweeted that Ferrari is unable to exploit engine potential because they have ERS problems and cant run at full power. Ok, not exactly uplifting but here are the tweets in question:

We believe the Ferrari engine is as powerful as Mercedes (!), but their ERS cannot run at full capacity yet due to electrical glitches.

F14-T will receive a software update expected to optimize ERS and boost power by 30%. Ferrari will apply remapping in Bahrain.

Even if it’s mechanical, they can modify the PU despite homologation, since it’s a reliability measure to prevent electrical glitches.

So I leave you with a shimmer of hope. Assuming the guys sources are correct. Ferrari will still have to play serious catch-up as we expect another Mercedes win in Malaysia.

Take care now

Kimi is not quite sure who this Magnumsen guy is.

Kimi is not quite sure who this Magnumsen guy is.

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Do not hesitate to contact me if you need any of these photos taken down for any reason.

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So what do we know?

Originally posted on The Buxton Blog:

The sun has set on pre-season testing c/o James Moy Photography

The sun has set on pre-season testing
c/o James Moy Photography

This time next week I will be touching down in Melbourne for the start of a Formula 1 season, the anticipation for which I have rarely felt. It’s not just going to be the first day back at school. Nor the first day at a new school. It’s going to feel like the first day at a new school in a different country, speaking a whole new language. It is a veritable voyage into the unknown… and I can’t wait.

We always say you can’t learn much from testing, but that’s not altogether true. In past years, laptimes have been a not blind science. With reliability reaching almost bulletproof levels, yes sandbagging occurred, but more often than not we would arrive in Australia with a pretty good handle on who was where. And when laptimes didn’t give the clues…

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Hello subscribers and readers. I am going to move outside the main theme of this blog and post something completely unrelated to F1. Why? Well, it’s off-season isn’t it? Besides, this is too good to miss. When you start to read the following you could either dismiss what I write after a few paragraphs or you can give me the benefit of the doubt and keep reading until the end. I assure you – it will be worth your while.

Be reminded that this is not some generic automated email in your inbox promising to enlarge your index finger in no time, in case you have Vettel-envy. This is written by a real person (me, Soren) with an everyday life like yourself and who will gladly and unashamedly put his name at the bottom of this page and stand for every single word.

The purpose of this post, is to give my fellow F1 fans a chance to catch a ride on a viral tornado. And reap some fantastic benefits by doing so. But I have to explain it to you properly. For you guys with a limited attention-span, here is the ultra-short version:

A new quiz app called Mowjow is about to be launched. It will be unique on the market because people can play for free but also have the possibility to win real cash prizes. Another unique feature is that when a player share the game and other people start playing, the player will receive a kickback in the shape of cash. Which is what Mowjow calls Social Rewards.
The first 100.000 people that register to play the game will get a so-called early-bird package. They (meaning you) have the opportunity to reap great financial benefits by being placed early in the Mowjow social rewards system. Everything has been cleared with the necessary authorities and game launch is imminent.

That was the very compressed version. To fully understand how this is possible and what simple steps you have to take, you really have to read on. This is no joke. It’s just a very different way of marketing a game than what people are used to. Below is a fun promo for the upcoming game. You will have to excuse the two women there. It’s a little twist made to make the promotion stand out ;)

All right. Here are the necessary details: I have recently become a shareholder in a mobile gaming company called Mowjow. They are about to launch their new skill based quiz-game by the same name. Mowjow PLC is a London based holding company with an operations base in Malta and other strategic places. The founder and CEO is Norwegian and lives in a neighboring town to mine. More details on that later. I will start with sharing what will be a first on the mobile gaming scene.

Why am I telling you this? I am not trying to convince you into investing in the company. And it’s not because I want to force you to try a new game. And I am not going to ask you for a lot of money. So just relax and bear with me.


“Okay then. A quiz game you say? That is not exactly new.”
Well, no. There are other quiz games out there. However, Mowjow has some features that make it really stand out. And those features are not only special, they are unique. As in: no other game on the mobile market has them.

What are these unique features then? For starters, it is the first quiz app where players can win cash prizes. Yes, real money. Without it being gambling. It will be a one of a kind game once it is launched.
I can hear you thinking: “Oh, now I get it! He wants me to play the game and put in some money and boost the revenue.” Nope. Sorry. That is not the target of my post. It is a lot better than that. Keep reading.


Yes, players can win money. But the important part is that Mowjow is not classified as a gambling game. Simply because the quiz is based on skill, not chance. And because there is a fixed fee for a game round: 1 euro. You can also play the game for free like any other game of course. The reward for winning free games is fun, pride and glory. 1 euro opens up for cash prizes as well. One game round is 10 people and 10 questions. The goal is simply to answer as fast and correct as possible.


You know how a game like Draw Something reaches 35 million users in practically no time? If the game is good and captivating, people start playing and invite their friends to join in and compete. And then some of those friends do the same and some of those friends again. Through social media, the game takes on a life of its own and almost becomes a living thing that expands and spreads practically on its own. And this viral nature is exactly what Mowjow is targeting to use to its advantage. Both for its own benefit but also for its players.


That leads me to the second unique and very exciting feature of the Mowjow game. This is where it gets really interesting. It has a built-in viral mechanism that is going to help it spread rapidly. A trump card that will benefit both company and player. And it aims to do so through what Mowjow calls Social Rewards. Allow me to explain and it will all become clear.

Mowjow will not market their game on App Store or Google Play. That is actually a very costly affair that can take up to 30% of the revenue (income) generated from a game. Mowjow has flipped it around and said that they will instead use 30% of their income and pay it back to their players in kickbacks for sharing the game. Or Social Rewards which is the terminology here. So this concept replaces App Store and instead you get the money for spreading it! You get rewarded and so does Mowjow from the constant adding of new players. Call it symbiotic.

“But these rewards are surely just pocket change?” That’s where you are wrong. I will get to that. Anyway, social rewards is a great incentive and motivation for players to keep playing and sharing the game. Genius in its simplicity. Mowjow will also use 50% of their income solely for cash prizes. That is a combined 80% of their total income back to the users of the game! Something that is completely unheard of in this market.

Here is a picture of the Social Rewards model:


This is called a social circle in Mowjow terms. It could just as well be a typical model of how something is spread via social media today. Be it a video, webpage or a game. You share the content and then some of your friends do the same and their friends likewise. Once it gets a little beyond you, the content is being shared by people you have never met and it has taken on a life of its own and spreads independantly of your effort. It goes viral as they say. Share it with more people and it expands even faster.

“So how does this Social Rewards system work? Is it some kind of pyramid or MLM thingy?” No, absolutely not. First of all that would be illegal in several countries and Mowjow targets a very large global player base. Second, the opportunities are equal for everyone. Third, it doesn’t go on forever. There are more reasons as well. But rest assured, the model is very legit.


The Mowjow Social Rewards system will pay you back for all the income generated in 6 levels out from you. The picture above shows a maxed out social circle. There are 1092 players in total in a full social circle. For each active player in your social circle, you are guaranteed a minimum income of 1 euro every month. Not all players will be defined as active. The definition of an active player is a player that plays the game at least 10 times a month for cash prizes.

To win prizes they pay 10 euros for which they get 10 game tickets. The game tickets have a validity of 30 days. That will also be a motivation to use them and thus further spreading the game. In reality, 10 games a month is not a lot. Plenty of people will easily play that frequent within a week. And if they play more, you earn more in social rewards. And once they start to get social rewards too, they can also use some of that to play for. It really is brilliant. There is a huge big pie out there and we just need a little slice to see great results.

“Oh, but I don’t really spend money on games so I don’t see the point.” Well, then you are missing the point. Maybe you don’t spend money, but millions of people do! I mean, people pay money to get to the next levels in games with no prizes and they pay to buy stuff for their virtual pets! So of course people will do the same in a game of this caliber. When they actually stand to gain something tangible and real from it. And not just some virtual sheep or whatever. Come on now.

Let’s be very cautious and say that 10% are active players in your social circle of 1092. I think it will be more, but lets just say 10% for the sake of the argument. That is still a minimum of about 110 euros into your Mowjow account every month. These funds can be withdrawn to your own bank account at anytime. You can use them to play the game as well. Not too bad for just sharing and having some fun playing a social game. In fact – it’s pretty darn cool. It gets better than that though..

Now we come to the part that involves you, the reader. The game is about to have its world premiere. The target is to launch during January/February. So only a few weeks away. The owners and shareholders are naturally interested in getting the game off to a great start. So Mowjow has come up with something called an “Early-bird package”. There are only roughly 100.000 of these packages available. And the advantage of being an early-bird are truly amazing. It’s a chance to get in before the game is launched and reap the rewards from thousands and thousands of players joining after the game is released. Let me fill you in. This is the good stuff.

Remember the social circle above. The early-birds are not only getting the chance of filling one of those. No sir. They get 10 more. So 11 of these social circles to fill up with players! And believe me, they will be filled. Some faster than others but they will. In the manner I explained earlier. You start sharing and playing a fun quiz game and the power of social media will do a lot of the work for you.

11 social circles are roughly 12.000 people once they are maxed out. Like I said, each of those are a potential income. This is where it gets really exciting. The example with just 10% active users will roughly generate a minimum of 1200 euros every month. It will certainly be a welcome and hefty boost in my monthly income!

And remember, free players can upgrade their account to an active one at any time. And many will, once they see how captivating the game is. Especially when they win a round and they are informed that they could have won 100 or 1000 euros just like that if they had been an active player.

This picture shows what the frequency of the prizes will be with 1 million active users (MAU) per month. Mowjow estimates reaching that number of players during 2014. The prizes will gradually get higher and higher as players are joining. A conservative estimate is that the top prize at game launch will quickly rise to 100.000 euro within the first few months. The smaller cash prizes will be frequent which in turn creates an exiting and rewarding experience for the players.

Some of you might be thinking that this is too good to be true. I am sorry to “disappoint” you, but this is happening. You are simply getting this chance because I happen to be a shareholder and you happen to be a reader of my blog. Life is funny that way sometimes. And if I can bring something fantastic into my reader base which we both can enjoy, then why the heck not. As I said before, I stand behind every word that I write here.

“So what do I have to do?”, you say? Well, the entrance into this amazing opportunity is just 20 euros. A very very low threshold to get to be a part of what Mowjow calls “The Next Storm”. Because this game is going to make some waves. But that is the deal. Mowjow wanted something really good and really attractive to propel the spread. For that amount you get placed as one of the first players in the social rewards system. That is an incredibly favorable position no matter how you look at it.

And those 20 euros also gives you 20 game tickets. So it’s really a win-win. You can play the game unlimited for free to earn bragging rights over your friends and you can play the game 20 times with the chance of winning money. The more you play, the more the game is spread and the more social reward income you will generate for yourself.

What’s in it for me? Well, I am going to be an early-bird just like you. And I obviously want the game to be played by as many people as possible, because the company will be worth more. But unlike other games out there, we can mutually benefit from the success of the game here! And to me that is truly fantastic. Have you ever gotten money from sending out your Candy Crush or other game invites? Didn’t think so. Isn’t it awesome that you now can? Here is a promo video that gives a short and sweet explanation of the Early-bird special:

Give it a couple of months, play and share the game and you will start to see money coming in that you have no idea where is coming from. Small amounts at first but increasing as the game is spread. It has already started happening to me. That is just from the registration of all the shareholders. And we have hardly begun yet! Let me tell you, it is a very nice feeling.

It’s always easy to look at a success and say: “Gee, I should have been in on that.” Because by then it is already a success. But the truth is, if that opportunity came around in its infancy, many people would pass because they don’t want to take any risks. But I dare say that the price and risk of getting in on this is ridiculously low! So this is appealing even to you safety blanket types.


If you are the slightest bit interested in this, (and you really ought to be on the edge of your seat here), then send me an email that says you want to be a Mowjow early-bird!

Send it to

I prefer if you use that method. But if it poses any difficulty, you can also use the contact form below.

I will then add you to my mailing list and send you a link to a demo round of the game so you can try it out. But there has already been a lot of info here so I will save that for the people that wants to be an early-bird.

When public pre-registration opens, you will receive an email from me with the link for registration. That will direct you to the Mowjow site which you will connect with your social media account of your choice. Don’t worry. You decide how, when and in what manner you will share and invite.

UPDATE: Pre-registration for early-birds has opened! And as I have explained, it is by invitation only. So send me an email at as soon as possible and I will send you the link for registration. Secure your position in the rewards system now. The earlier the better :)

When you purchase the early-bird package at 20 euros, you will have locked in your position in the social rewards system! You will get your own personal and unique Mowjow link which is the one that you share and invite people to come and play the quiz with you. And the one you share with people who want to pre-register and get the same early-bird offer as you.


I recommend that you to get your friends and family in on this amazing opportunity! As I said, the early-bird special is limited. Feel free to link to this page here if you find it hard to explain it to them. If you can use what I have written here as an assistance in any way, then please do. I will edit the text here after a while so that you can send them your personal Mowjow invite link along with the link to this page. Once the game is launched, you don’t need to explain much. Just play and invite people to compete with you. The game will do most of the work and folks will experience the fun and see the benefits themselves.

I hope you are just a fraction as excited as I am. Not many chances like this comes by in a lifetime, if any. I hope you grab it with both hands. Like I said before, there is hardly anything to lose but everything to gain.

If you want to know more about the company and the concept, watch this brilliant presentation. It’s 10 minutes but very good if you want additional info. You get to see a couple of the guys in the team. Melanie from Corporate Coms, Andreas Christensen, Founder and CEO. Matthew, Chief Revenue Officer. And Arne Haaje, Chief Technology Officer – aka Dr. Linux. There are only a handful of people on the planet that have the same extensive knowledge in Linux as Mr. Haaje. He has led the team in charge of the Social rewards system.


There are exciting times ahead! Get your mowjow ready ;)
And happy new year!


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2013 ROUND-UP, 2014 SHAKE-UP

Now that the dust has settled from the 2013 season, I thought it was time to do a short round-up and a glance towards the coming season. After Kimi left Lotus for his back surgery, I must admit that some of my motivation to follow F1 and write about it were seriously weakened. But I caught the final races. F1 races are still few and far between so I enjoy the racing still.

Kimi was the big talkie when he took sick-leave for the final 2 races. If he had been paid what he was owed by Lotus, I’m sure he would have finished the season in style. But seeing that Lotus were on a wild goose chase after non-existant Quantum Group money, Kimi called it quits and pulled one of his best moves of the season. Get the back surgery done as early as possible to be fit for fight when winter testing in the red car rolls around in January.
Clever boy.

As I am sure you have heard, the surgery went well, thank goodness, and Kimi is enjoying some well-deserved R&R before he goes back for checkups. Steve Robertson threw the media a curveball by saying that Kimi was to have surgery in Salzburg when he in fact was operated on in Strasbourg. (A town where he did rallies in and around by the way) Robertson just said afterwards that he got the town names mixed up. Haha. Nice one.

I have also given Kimis unusual first-lap exit from Abu-Dhabi some thought. It was a very atypical error from the Finn and I do wonder if he did it half on purpose. He was talked into coming to Abu Dhabi. Finds out during the weekend that no salary is coming in spite of lofty promises. And on race day, he just “loses” concentration for a few seconds and bam – I’m outta here suckers! Well – that is just speculation on my part and likely not true. But one wonders.

So – Kimis replacement is Pastor Maldonado. I guess that is as big a sign as it can get; that there is no Quantum money and there never was. Maldonados PDVSA money is needed to save the debt-ridden Lotus team. Romain will have an easy task beating him in qualifying and races next year. Which will only add to his already overhyped status due to a few good races in the final part of the season. Hulkenberg had been so much better for the team. The Lotus team decided to publish this tweet after the announcement. I have no clue why they would do that. We are not laughing with you, Lotus. We are laughing at you.

Picture and tweet here:

I had to giggle when I saw Massa joining Vettel in the donut making after the final race in Brazil. First off – it wasn’t really donuts – more like U’s. Second – why was he celebrating? That he was leaving Ferrari? Perhaps it was the fact that he cost Ferrari 2nd place in the WCC by getting a penalty? The points Ferrari would have had with a 3rd and 4th place in Brazil would have moved them ahead of Mercedes. But Massa blew it. Even if the penalty was harsh, the drivers had all been warned before the race not to cross the lines at the pit entry with all 4 wheels. Ok, Felipe baby. Go on. Make your funny little half-donuts.

So what about next year? I know plenty of people are hoping and expecting a shake-up in the pecking order of the teams. I may have to apply some cold water to that. There is a whole lot going for Red Bull being at the very front again. They have the man-power, the resources and the experience. And with the weak link of Webber removed, there might be no stopping them. They also have the brain, dont forget. Adrian Newey have always done well with bigger rule changes. My hope is that the engine will play a bigger part than aerodynamics next year. And in that case, the manufacturer teams should have an advantage. Which, with Kimi at Ferrari, would be excellent.

The first testing sessions are 2 months from now. And then we will hear the V6 turbo engines spring to life. I am not too worried about the sound. Should sound good. The 1,5 liter 4-pots from the 80′s sounded pretty sweet. And we will see what kind of speed the 2014 cars have in them. Some say that the new cars are 10 seconds slower – which is slower than GP2. I doubt it, but if that is the case, I dont think anyone involved will accept that and some tweaks will be made. Thankfully that is not hard to do. Rpm limit with 1-2000 more rpms should do wonders for instance.

Kimi-Raikkonen-and-alonso-main-2300111There is no doubt that the Raikkonen-Alonso pairing will be the strongest for next year. And to me, that is the most exciting and interesting aspect of 2014. I have a friend that is adamant that Kimi will quickly have a clear upperhand on Alonso next year. Not only because of his talent but also due to his immense feel for the tires and the fact that throttle control and ability to not break traction will be harder and even more crucial next year. The turbo engines have so much more torque and power from a lot lower in the rev range than the V8s did. Remember how Lotus raved over Kimi after he won in Australia? How he hardly broke traction even once. It’s difficult to envision how hard that really is to accomplish in an F1 car during a race.

I am not so sure that Kimi will have an upperhand on Alonso that easily. I may not like the bugger, but he is a great driver. What I do know is that the power struggle inside Ferrari between Montezemelo and Alonso is far from over. Latest development is that Monty have leaked to the press that Alonso has been restrained to write tweets about Ferrari. Ferrari themselves will take care of that. But he can tweet about anything else. Ouch. Chew on that for a while. That’s gotta be hard to swallow for someone like Alonso.

This year, we had to say goodbye to a dedicated Kimster and a dear friend to many, Denise “Dindi” Minoza. I am sure other fans of Kimi have passed on as well but we knew this one and she went far too early. She is and will be missed. RIP Dindi.

And with that I will round off my 2013 round-up. We have exciting times ahead of us. So keep passing the open windows and let the winter of our discontent pass you by.
Thanks to my friend Zeljka, for the video below.


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Cloudy with a Chance of Meatballs


Brilliant write-up by Will Buxton on the silly season. Which is still making ever higher waves. Crescendo imminent.

Originally posted on The Buxton Blog:

How different will the line-up be in 2014?

How different will the line-up be in 2014?

Its been one of the most fascinating 48 hours in Formula 1 for some time as silly season has been ramped into overdrive with talk of driver deals and contracts, signed and unsigned, flooding in. While confirmed deals would normally serve to give us some clarity, quite incredibly the F1 driver pool for 2014 now appears more clouded than ever. Each turn of events has, in its own way, created new questions.

Kimi, Quantum and Lotus

Raikkonen walks away from Lotus

Raikkonen walks away from Lotus

The Raikkonen / Lotus relationship is over and it is a shame it had to end this way. But end it had to, and so it is probably better that it’s been done now.

There seems, to me, no small coincidence that the day after having his seat fitting at Ferrari, Kimi or his management team decided to move forward his…

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